“The difficulty … is not to write but to write what you mean…” Robert Louis Stevenson
Hi, my name is Kathleen Rand, a Senior Proposal Writer with BHM Healthcare Solutions. I am new to the BHM team but not to writing. After I graduated from college, it was common for people to ask me: ‘What are you going to do with an English degree?’ Well, what I did was write…a lot. For over fifteen years and for various organizations, I wrote just about everything from marketing materials to technical manuals, from educational curriculums and student catalogs to policies and procedures, from training documentation to government grant submissions.
It turns out communicating effectively – writing what you mean – is a marketable skill. Even in today’s digital age of texting and smart phones, a well-written presentation or proposal, one that is clear, concise and accurate, cannot be underestimated. It can translate into the close of a deal, the addition of a new client, the reward of state or government monies.
I plan to present a three part series discussing the impact of writing in the business world, more specifically the significance of solid business proposals. I will share tips on how to create a persuasive value statement that will truly differentiate your organization. Further, I will examine the elements essential to successful proposals, and those that aren’t. Finally, I will evaluate the writing process in whole: from defining the basic steps necessary to organize a proposal to assessing the importance of word choice and sentence structure.
I am excited to jump into the BHM blogosphere and look forward to the journey with you.