As July comes to a close, healthcare leaders have a unique opportunity to align two public health priorities, UV protection and hepatitis awareness, into a cohesive campaign and carry them into August. Bridging these July campaigns, offer an opportunity for a dual-focused initiative that can be both impactful and efficient.
The summer campaign highlighted how these two often-siloed issues—sun safety and viral hepatitis prevention—can be combined to strengthen community engagement, encourage preventive action, and foster cross-sector collaboration.
With August still ahead and plenty of warm-weather activities on the calendar, healthcare organizations can continue building on the momentum set in July, reinforcing daily sun protection and accessible hepatitis care.
Campaign Highlights
This integrated effort has brought together awareness and action across various communities.
- UV safety messaging focused on practical prevention – applying sunscreen with SPF 30+ (which can reduce squamous cell carcinoma risk by nearly 50%), wearing protective clothing, and encouraging early detection, especially for outdoor workers and at-risk populations.
- Hepatitis awareness efforts emphasized the importance of screening, the availability of effective treatments for hepatitis C (with cure rates above 95%), and the life-saving power of timely hepatitis B vaccinations.
Many providers hosted dual-themed events throughout July, offering skin checks and hepatitis screenings side by side at community fairs, beaches, and local clinics. By combining these services, healthcare organizations streamlined patient education and made preventive care more accessible and engaging.
Cross-Sector Collaboration
| Stakeholder | Role & Value Contribution |
|---|---|
|
Providers |
Integrated sun safety and hepatitis screening into patient workflows; used EHR alerts to prompt action. |
|
Payers |
Supported bundled preventive incentives, such as wellness visits that addressed both risks. |
|
Public Health |
Disseminated co-branded resources, promoted local outreach, and tracked engagement outcomes. CDC and WHO offered downloadable materials to support these efforts. |
Communication Strategy
A unified approach to outreach proved essential in enhancing visibility and minimizing message fatigue.
Campaign materials (e.g., flyers, posters, and social media graphics) featured bold, dual-themed visuals (sun + liver icons) to reinforce the focus. Public slogans like “Protect Your Skin, Protect Your Liver” helped deliver a clear, memorable message.
Throughout July, social platforms used hashtags such as #SunAndLiverSafe, #UVSafety, and #WorldHepatitisDay to promote events and distribute educational content. Videos and patient testimonials added a human element that further strengthened community trust.
Success Factors
The campaign’s success hinged on coordinated planning, trusted partnerships, and clearly defined goals.
Healthcare organizations prioritized provider engagement, tracked hepatitis screening and vaccination rates, and encouraged public participation at local events. The initiative not only raised awareness but also helped normalize healthy habits, like wearing daily sunscreen or scheduling annual hepatitis tests.
To keep all stakeholders aligned and engaged, many relied on shared toolkits and performance incentives, such as:
Looking Ahead: Keep the Momentum Going in August
Though July has passed, the goals of this campaign remain relevant. With summer still in full swing, there’s ample opportunity to continue reinforcing sun safety and hepatitis prevention.
Organizations can extend their outreach into August, tying in back-to-school health initiatives, promoting childhood vaccinations, and encouraging outdoor safety during late-summer activities.
By keeping the message alive, healthcare leaders can ensure this seasonal effort translates into long-term public health gains.
Key Takeaways
- Combining UV safety and hepatitis awareness enhances public health impact, drives community engagement, and reduces the cost and complexity of siloed campaigns.
- Dual-themed outreach (such as skin checks paired with hepatitis screening) makes preventive care more approachable, especially when supported by unified visuals, slogans, and messaging strategies.
Cross-sector collaboration and provider engagement are essential; leveraging shared resources, EHR prompts, and co-branded materials ensures consistency, accountability, and measurable outcomes.
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Sources
- Centers for Disease Control and Prevention (CDC)
Viral Hepatitis
https://www.cdc.gov/hepatitis/index.html - World Health Organization (WHO)
World Hepatitis Day
https://www.who.int/campaigns/world-hepatitis-day
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