Year End Report

Prior Auth in 2025: Signals for 2026

Why Utilization Management Became the First Accountability Test

Part 2 of 4

In Part 1 of the 2025 in Review series, we outlined how 2025 unfolded differently than most healthcare leaders anticipated. Familiar pressures did not simply intensify. They converged. Regulatory oversight expanded, utilization rose with higher acuity, artificial intelligence entered core workflows, and transparency expectations exposed inconsistencies that once stayed internal.

Prior authorization was the first place those forces collided.

What many organizations expected to remain an administrative pressure point instead became a visible indicator of operational discipline, clinical consistency, and organizational credibility. In 2025, prior authorization moved from a background function to a central lens through which access, affordability, and accountability are now assessed.

Part 2 of the series examines how prior authorization actually evolved in 2025, why it now functions as a bellwether for broader utilization management maturity, and what the signals emerging from this shift suggest for 2026.

This article is Part 2 of a four-part series designed to help payer and UM executives re-calibrate. 

Expectations for Prior Authorization in 2025

Heading into 2025, industry analysts and advisory firms largely aligned on a familiar outlook for prior authorization:

  • Continued criticism of administrative burden and provider workload
  • Incremental regulatory action focused on timeliness and transparency
  • Stable denial and appeal volumes within existing frameworks
  • Gradual adoption of AI to support clinical review efficiency
  • Ongoing network adequacy and access challenges, particularly in Medicaid


The prevailing assumption was that prior authorization would remain highly visible but largely evolutionary. Most organizations anticipated the need for process refinement rather than structural change.

As we mentioned in Part 1, that assumption proved incomplete.

While forecasts correctly identified the direction of change, they underestimated its speed and cumulative impact. Several dynamics accelerated at the same time.

Administrative Pressure Intensified

Provider organizations, including national hospital and specialty groups, amplified calls for standardized prior authorization reform. Prior authorization moved to the center of policy discussions, media scrutiny, and public debate, elevating its visibility and political sensitivity.

Oversight Expanded Across Multiple Fronts

Federal, state, and delegated oversight entities increased scrutiny in parallel. Evaluation extended beyond turnaround times to include decision rationale, documentation quality, and appeal handling. Many organizations found themselves responding to multiple oversight bodies operating simultaneously.

Utilization Rose With Higher Acuity

Behavioral health services, maternal health, complex imaging, and outpatient procedures increased, often within populations facing greater clinical and social complexity. This placed sustained strain on prior authorization workflows and review capacity.

Coverage Uncertainty Grew

Debate surrounding the future of enhanced ACA subsidies introduced material planning risk, particularly for individual and Medicaid lines of business. Shifting membership profiles increased sensitivity to variability in medical necessity determinations.

Technology Adoption Outpaced Governance

AI-enabled tools entered prior authorization workflows faster than organizations could standardize clinical rationale, documentation expectations, and oversight models. What began as efficiency support increasingly influenced decision-making consistency and defensibility.


 

Taken together, these forces did not simply increase volume or speed requirements. They raised expectations for consistency, reproducibility, and clinical coherence under sustained scrutiny.

 

The Year Prior Authorization Went Public

Prior authorization sits at the intersection of utilization, clinical judgment, compliance, and member experience. In 2025, that positioning made it the first function where broader system stress became visible.

As utilization increased and oversight expanded, variability that might once have been tolerated became harder to defend. Documentation quality, appeal outcomes, and decision logic increasingly served as proxies for organizational maturity.

In effect, prior authorization shifted from a utilization control mechanism to a public accountability function.

What Happens Next

The trajectory for prior authorization is becoming clearer. Oversight is expanding. Transparency expectations are rising. AI-enabled evaluation models are beginning to influence how utilization management programs are judged.

For executives, the opportunity is to treat these developments not simply as compliance obligations, but as early indicators of where utilization management is headed. Investments made now in documentation quality, clinical alignment, and review infrastructure will shape how confidently organizations navigate 2026.

Part 3 in this series examines how artificial intelligence is being leveraged across utilization management and related operations, and why governance, not adoption, is emerging as the defining challenge for healthcare leaders.

Frequently Asked Questions (FAQs)

Why did prior authorization become a focal point in healthcare during 2025?

In 2025, prior authorization became a focal point because rising utilization, expanded regulatory oversight, and increased transparency expectations converged at the same time. As scrutiny shifted beyond turnaround times to decision rationale and appeal outcomes, prior authorization emerged as a visible measure of organizational discipline and clinical consistency.

The changes seen in 2025 suggest that prior authorization programs will be evaluated in 2026 not just for efficiency, but for rigor. Expectations are rising around reproducible medical necessity decisions, documentation quality, and the ability to demonstrate consistency across populations and oversight bodies.

AI increasingly supports prior authorization workflows by assisting with documentation, utilization analysis, and operational efficiency. However, as AI outputs influence decision-making, organizations face greater expectations to govern how those tools are used, explain their role in determinations, and align them with clinical oversight and regulatory standards.

Why Choose BHM?

We proudly stand behind our reputation in the industry as experts in utilization management.

Our proven process has served our clients well for over 20 years and our unwavering focus on serving clients with excellence has set us apart.

Here are a few ways we demonstrate that commitment.  

Trust

Reliable Partner

We’ve built our reputation on integrity, transparency, and delivering dependable services that organizations trust to support critical decisions in cost effective care.

Expertise

Industry Knowledge

Our team of seasoned professionals and clinical experts provide unparalleled insights and guidance tailored to meet the complex needs of healthcare payers and providers.

Innovation

Driving Progress

We combine advanced technologies and forward-thinking strategies to deliver efficient, scalable solutions that enhance outcomes and streamline processes.

Outcomes

Measurable Impact

Our systems are designed to employ data-driven insights to help organizations improve quality, reduce costs, and meet compliance standards for lasting success.

Partner with BHM Healthcare Solutions

With over 20 years in the industry, BHM Healthcare Solutions is committed to providing consulting and review services that help streamline clinical, financial, and operational processes to improve care delivery and organizational performance.

We bring the expertise, strategy, and capacity that healthcare organizations need to navigate today’s challenges – so they can focus on helping others.

Are you ready to make the shift to a more effective process?