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Home » Archives for BHM Marketing

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March 2026 Healthcare Awareness Observations

February 2, 2026

Use this Healthcare Awareness Observations guide for internal or external healthcare awareness campaigns.

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Front of the White House

Trump Administration Launches Great American Recovery Initiative: Key Signals for Healthcare Payers and Addiction Treatment

January 30, 2026

A new White House initiative coordinates federal agencies, funding, and data-driven goals to expand addiction treatment and recovery, with key signals for healthcare payers.

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Agentic Clinical AI and the Future of Cardiovascular Care: Strategic Signals for Payers

January 22, 2026

The recent ARPA-H announcement outlining the ADVOCATE initiative signals a medium-to-high strategic impact for payers over the next 3–7 years.

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Anthropic and OpenAI Announce Health-Focused AI Platforms Connecting To Coverage Data And Medical Records

January 13, 2026
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What Transparency in 2025 Signals for 2026

January 8, 2026

A review of how transparency evolved in 2025, why it became a test of organizational credibility, and what healthcare leaders should expect in 2026.

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What AI Adoption in 2025 Signals for 2026

January 8, 2026

A review of how AI adoption accelerated in 2025, why governance became a leadership issue, and what healthcare executives should prepare for in 2026.

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What Prior Authorization in 2025 Signals for 2026

January 8, 2026

A review of how prior authorization evolved in 2025, why it became a key accountability function, and what payer and UM leaders should expect in 2026.

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ChatGPT Health Introduced as a Dedicated, Encrypted Environment for Consumer Health Data

January 7, 2026

ChatGPT Health is a new, dedicated space within ChatGPT that lets consumers securely connect medical records and wellness apps to receive personalized, physician-informed health guidance while maintaining enhanced privacy protections.

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Addressing Disparities in Prenatal and Postnatal Care

May 29, 2025
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Eco-friendly building in modern city. Sustainable glass office building with trees for reducing CO2.

Sustainable Practices in Hospital Operations

May 27, 2025

Balancing Cost and Environmental Impact The healthcare sector is responsible for nearly 10% of the total greenhouse gas emissions in the U.S., highlighting a critical

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