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Pharmacy Benefit Management in 2025

How Payers Can Cut Drug Costs Without Compromising Care

The rising cost of prescription drugs continues to be a significant challenge for payers, with pharmacy benefit managers (PBMs) facing increased scrutiny over pricing and transparency. As drug prices soar, payers must adopt innovative strategies to control costs while ensuring patients have access to necessary medications.

By implementing specialty drug management programs, increasing biosimilar adoption, and exploring value-based contracting models, payers can achieve sustainable cost savings without compromising care.

Understanding the Drug Cost Challenge

Prescription drug spending has risen dramatically in recent years, driven by the increasing use of specialty medications, limited competition for high-cost drugs, and opaque pricing structures within the PBM system. Research from the Economic Strategy Group highlights that a significant portion of drug spending stems from specialty pharmaceuticals, which account for nearly 50% of total prescription drug costs despite representing a small percentage of prescriptions.

Additionally, studies from ProQuest indicate that traditional cost-control mechanisms, such as rebates and formulary management, may not be sufficient to address escalating prices, particularly for high-cost therapies. As regulatory scrutiny on PBMs increases, payers must look toward new solutions to optimize spending and enhance affordability for members.

Strategies for Cost Control in 2025

Specialty medications, used to treat complex conditions such as cancer and autoimmune diseases, are among the most expensive treatments in the market. To manage these costs, payers can:

  • Implement utilization management protocols, such as prior authorization and step therapy, to ensure appropriate use.
  • Encourage site-of-care optimization, shifting administration from high-cost hospital settings to lower-cost outpatient or home infusion services.
  • Leverage specialty pharmacy networks to negotiate better pricing and enhance medication adherence, a strategy supported by research from KU Leuven on pharmacy benefit optimization.

Biosimilars—lower-cost alternatives to biologic drugs—represent a key opportunity for reducing prescription drug spending. Despite their potential savings, uptake remains slow due to provider hesitation and market exclusivity of brand-name biologics. To increase biosimilar utilization, payers can:

  • Incentivize provider adoption through education and financial benefits for prescribing biosimilars.
  • Expand formulary coverage to prioritize biosimilars over higher-cost reference biologics.
  • Partner with manufacturers to secure competitive pricing agreements, an approach emphasized in a study published in Future Oncology.

Traditional drug pricing models often do not align costs with patient outcomes. Value-based contracting, which ties reimbursement to treatment effectiveness, is an emerging solution that can improve both cost efficiency and care quality. Payers can:

  • Develop risk-sharing agreements with pharmaceutical companies to align drug prices with clinical outcomes.
  • Use real-world data analytics to monitor treatment efficacy and adjust payments based on patient response.
  • Encourage performance-based pricing models, as discussed in research from Tandfonline, to ensure cost-effectiveness in drug spending.

The Bottom Line

With drug costs expected to continue rising in 2025, payers must adopt forward-thinking strategies to manage expenses while maintaining access to essential medications. Specialty drug management, biosimilar adoption, and value-based contracting offer effective pathways to sustainable cost control.

By embracing these approaches, payers can balance financial sustainability with high-quality care, ensuring that members receive the medications they need without excessive costs burdening the healthcare system.

References

  1. ProQuest – Examining the Impact of PBMs on Drug Pricing: Link
  2. Economic Strategy Group – Addressing High Drug Costs: Link
  3. KU Leuven – Optimizing Pharmacy Benefit Management: Link
  4. Future Oncology – The Role of Value-Based Pricing in Drug Cost Management: Link

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